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Kiddicare the true story of an incredible business 1977 – 2011

1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Kiddicare

Kiddicare was set up in 1977 by my wife Marilyn and I, our dream at the time was to work together despite our diverse professions of building and hairdressing.

The solution was to purchase a two-up two-down house which could double up as an office and shop. A seed was planted – Rainbow Warehouse | 1229 Bourges Boulevard. By day we worked on our properties; in the evenings we bought second-hand prams.

1977

Rainbow steadily grew until 1979 when we sold the business, along with the premises, as a going concern.  By now we needed to expand and we needed a new name for our business. We relocated to Orton Centre in Peterborough and Kiddicare was created.


1978

1979

Rainbow steadily grew until 1979 when we sold the business, along with the premises, as a going concern. By now we needed to expand and we needed a new name for our business. We relocated to Orton Centre in Peterborough and Kiddicare was created.


1980

In the 1980’s we had opened 3 shops. By the late 1990s, with the rise in internet shopping, we had another moment of inspiration when we launched kiddicare.com.Still expanding we quickly became an industry-lead retailer by delivering the Best Online Shopping experience and the Best Customer service experience, offering competitive prices accompanied by a commitment to deliver within 36 hours.


1981


1982


1983

Werington shop

In the 1980’s we had opened 3 shops.  By the late 1990s, with the rise in internet shopping, we had another moment of inspiration when we launched kiddicare.com.Still expanding we quickly became an industry-lead retailer by delivering the Best Online Shopping experience and the Best Customer service experience, offering competitive prices accompanied by a commitment to deliver within 36 hours.

By 2001 our business was going crazy and we needed to expand once again.

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

By 2001 our business was going crazy and we needed to expand once again.

2002

Kiddicare Lincoln Road

Kiddicare Lincoln RoadWe opened our fifth shop in Werrington, adjacent to Mancetter Square in 2002.   By 2004 the business was moving along at a rapid pace, a new website had been built and a vast amount of products were being despatched out of the 20,000 sq ft warehouse.  We had a great system but not enough warehouse space.
2003

2004

2005

2006

Kiddicare Cygnet Park

We finally relocated in 2006 to 160,000 sq ft of retail and warehouse premises in Hampton, where our head office and online distribution centre was based.


2007

2008

2009

2010

During those 34 years, the business had grown and changed every day, with a turnover exceeding over £40 million in 2010.

2011

In 2011 Kiddicare was eventually sold to Wm Morrisons PLC for £70 million, a world record for an independent baby nursery shop.

My Book

Absolutely fantastic!
⭐️⭐️⭐️⭐️⭐️

Absolutely fantastic! A truly inspirational read. Written with such passion demonstrating all the life long hard work, sheer determination, love and care plus having the essential ability to think outside the box.

 

Must read book… ⭐️⭐️⭐️⭐️⭐️

A must-read book if you are in business, retail, dealing with the public or just want to understand what it takes…
Inside is so much knowledge from the man who sold his business at the height of the recession for £70mil, no mean feat.
The fact that all the proceeds go to charity is just an added bonus.

What a lovely, kind man with a great philosophy. So many high street stores could learn so much from this book.

Available to download on

Audible  |  Amazon  |  iTunesStart reading for free

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1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011