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Kiddicare

Kiddicare was set up in 1977 by my wife Marilyn and I, our dream at the time was to work together despite our diverse professions of building and hairdressing.

The solution was to purchase a two-up, two-down house which could double up as an office and shop.  A seed was planted, Rainbow Warehouse, 1229 Bourges Boulevard.  By day we worked on our properties, in the evenings we bought second-hand prams.  .

Rainbow grew steadily until 1979 when we sold the business and premises as an ongoing concern.  We needed to expand and we needed a new name for the business.

We relocated to Orton Centre, Peterborough and Kiddicare was created.

In the 80’s we opened 3 shops.  By the late 90’s with the rise in internet shopping we had another moment of inspiration when we launched Kiddicare.com.

Still expanding we quickly became an industry-lead retailer by delivering the Best Online Shopping experience and the Best Customer service experience, offering competitive prices accompanied by a commitment to deliver within 36 hours.

By 2001 our business was going crazy, we needed to expand again.  We opened our fifth shop in Werrington, adjacent to Mancetter Square in 2002.   By ’04 the business was moving along at a rapid pace, a new website had been built and a vast amount of products were being despatched out of the 20,000 sq ft warehouse.  We had a great system but not enough warehouse space.  We finally relocated in 2006 to 160,000 sq ft of retail and warehouse premises in Hampton, where our head office and online distribution centre was based.

During those 34 years the business had grown and changed every day, with a turnover exceeding over £40 million in 2010.

In 2011, Kiddicare was eventually sold to Wm Morrisons PLC for £70 million, a world record for an independent baby nursery shop.