You would think that evolution in business is natural but it’s not. If it were true then there would be no-one selling their businesses for the insane amounts of money that are being achieved because everyone would be pushing the evolution button.
Just to push that point a bit more, there are only a fraction of businesses that get sold as most are just shut down or fizzle out over time, and then only a fraction of the ones that are left achieve a life-changing amount that their owners think that they deserve.
People ask me everyday why did we archive a world record price for the Kiddicare business, well it wasn’t complicated, it evolved, not over time now and again naturally, no it evolved every day of its life because we pushed it to its limits day in day out.
So how did we do it? We did it in lots of ways that are so easily done and can be found inside my website www.Nevillewright.com two of the ways that resonate more today with peoples thinking but in fact they have been around since the dawn of time and they are brainwashing and fear.
A combination that can be used in both positive and negative ways, the great thing is that we all get to choose what way we will use them, we have all heard of the saying, is the glass half-full or half-empty? You decide.
I thought of mine as being half full as I can brainwash myself to face the fear and go in the opposite direction to the majority to fill my glass.
So to me evolution is not repeating history, not allowing someone to brainwash me with their thoughts and agendas but for me to stand still and listen, listen to everyone around me including the opposition, then listen to my gut-brain, does it feel right or wrong, does my gut thinking marry up with my head brain thinking and then do they marry up with the logic that always guides me.