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Podcast 005# Uncover the secrets of ecommerce success (Pt 2)

Podcast 005# Uncover the secrets of ecommerce success (Pt 2) – the e.commerce un.covered podcast is a behind-the-scenes look at what makes ecommerce a success in today’s ever-growing and continually changing online world.

Jeremy Vernon of Core Fulfilment talks about taking Kiddicare online, building the business up to £40m turnover just prior to the sale to Morrisons.

 

Podcast 005# Uncover the secrets of ecommerce success (Pt 2)

Did you develop your warehouse management system in-house? We employed sub-contractors and then used IBM. We actually did most of it ourselves, then integrated it. We used lots of outside contractors in the last 2 years when I was there. The system became one of the best in class! We were one of the first people to use SMS notifications. We were passionate about getting it right.

Despite your massive growth and being an independent retailer, it wasn’t without it’s challenges, was it? We were DPD’s largest customer and the only customer bigger than us at Christmas was the phone companies. During the 2008 recession, business hit a brick wall. It affected every business. Too much day left at the end of your money!

I took £2.8million out of my pension pot and put it back into the business. It’s very rare you can do something like that, but we did it!

Also available on iTunes  |  Stitcher (android)

 

Podcast 005# Uncover the secrets of ecommerce success (Part 2)